first_imgThe Association of British Travel Agents (ABTA) has named Kerala as a ‘Destination to Watch’ in 2017. ABTA is the UK’s largest and the most influential body of travel agents and tour operators.Kerala is the only entrant from India on the list of 12 tourist hotspots. The list was featured in ABTA’s Travel Trends Report 2017. Kerala held the 8th position, much higher than popular destinations like the U.S., Sardinia, South Africa and Vietnam.The report applauds Kerala’s multitude of experiences for travellers and its natural riches, serene beaches, amazing backwaters, misty hill stations, lush forests and exotic wildlife. It also praised its cultural and culinary offerings.Minister for Tourism, Kadakampally Surendran said, “This latest recognition of Kerala’s stature as a must-visit destination is a matter of pride for us and bodes well for the year ahead.”Principal Secretary (Tourism), Venu V said, “This is an excellent start to the year and will add momentum to our ongoing efforts to promote and showcase Kerala around the world. This is especially important in the U.K., which is our primary source market for tourists.”last_img