first_img 23SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Credit unions have much to celebrate, as their total memberships now top the 103 million mark. But that group still represents just one in three American adults, according to CUNA’s 2015-2016 National Member & Nonmember Survey.But millions more are ripe candidates. In a recent BancVue survey of 1,000 adults:• Two-thirds say they prefer to use a credit union or community bank, instead of a big national bank.• But only 23% of big bank customers actually looked into what it would take to make that switch.Why won’t more switch? They give two chief reasons: They lack awareness of these local financial institutions, and they believe they can’t receive products they need.“Such perceptions remain huge challenges for credit union membership growth,” Haller says. “Credit unions need to continue to find creative ways to tell their story, particularly to young adults who are vital to the movement’s future sustainability.” continue reading »last_img